Feather + Noise

As a mother of 3 boys, comfortable clothing is a wardrobe necessity. In one day I may find myself running after my little one for a cuddle, chasing my second son to tickle him and kicking a soccer ball with my eldest. So how does one go about these tasks while not losing sight of the one thing that keeps her in check with her femininity? She finds clothing that meets the needs of an active lifestyle without compromising in style.

On a standard evening after the kids are in bed, like many, I often sit in front of the television perusing the internet. I routinely research latest trends, up and coming designers, new store openings and, well, anything else fashion related. I specifically love finding new Melbourne based stores or designers with a clear direction and likeliness to succeed. On one remarkable evening, I stumbled across a little Melbourne based gem - online fashion store Feather + Noise. Owned and run by Alison Long who comes with many years’ experience in the fashion industry, their target customer is anyone who needs comfort but doesn’t want to lose their sense of style.

 

Wallace Oversized Cardi in mustard, $79, Feather and Noise

Floral maxi dress, Feather and Noise

Before I go any further, please note that this is not a form of paid advertising, even though my husband would like that! I spend so much time researching , that it would seem unfair not to share the little beauties I find with my nearest and dearests.

At Feather + Noise, pieces are carefully selected with heavy consideration given to comfort and the female form, especially those with a little pre- or post-baby pooch. The Feather + Noise customer is a woman who possesses a "boho" flair and a love for modern chic. Their pieces are fun and yet practicality is not compromised (they even cater for breastfeeding mums!).

In addition to this, their on-trend footwear collection is to die for. With a low heel and soft leather shell; you’ll not only be able to keep up with your little ones but your podiatrist will be giving you high fives!

With very reasonable price points, great styles and comfort, I couldn’t pass up the opportunity to recommend this online fashion store to all of my fellow mums who deserve to look and feel great every day.

In my experience, the crew are friendly, prompt and happy to assist in any way they can. In fact, they even provide styling services at their headquarters in Footscray, Melbourne. And just so you know, postage is reasonable and parcels are received very quickly.

If you’re up for it, give them a go and then let me know your thoughts. Clearly I was impressed; otherwise I wouldn’t have taken the time to write this blog.

Happy shopping!

MM

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featherandnoise.com